How Kenyans prefer to spend: E-commerce and dual payment trends

Kenya's payment ecosystem is rapidly evolving, marked by the swift uptake of alternative payment methods and the integration of cutting-edge blockchain technologies into mainstream financial transactions.

This growth is propelled by increased internet and mobile connectivity, alongside a notable shift in consumer preferences towards digital payment solutions. As these trends continue to accelerate, the Kenyan e-commerce sector is poised for significant expansion, fueled by enhanced internet access, widespread smartphone adoption, and changing attitudes towards online shopping, promising a robust future for digital commerce in the region.

In this whitepaper, we delve into:

• The key factors contributing to the growth of Kenya’s e-commerce landscape.
• How key African markets can replicate the success of Kenya’s e-commerce landscape and grow their e-commerce infrastructure to successfully meet the needs of a growing demographic of online shoppers on the continent.
• The synergy between technological advancement, regulatory support, and consumer behavior shifts towards digital platforms.